Recent low-budget hit of Tollywood ‘Ashta chemma” will be included in the course as a lesson for Indian School of Business (ISB).This is the first Telugu Cinema to get in to such course work. The reason behind it is its low-budget movie making that will help the new entrepreneurs to learn from it.

Professor Ramakrishna Velamuri said that this picture was produced by Ram Mohan, who is a new producer to the Industry and information from him like how he made the film, marketed and released, and finally made a hit at the box-office, will explain to the students in detail.